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Alanis M.

Administration , Marketing

call   (214) GO-RELAY / (214) 467-3529

email   Careers@RelayHumanCloud.com

home   San Pedro Sula, Honduras


SKILLS

  • AI Proficient
  • Google Analytics
  • Google Search Console
  • Meta Business Suite
  • Shopify
  • Later
  • CapCut
  • Figma
  • Canva
  • Adobe
  • Klaviyo
  • Claude
  • Performance and Engagement Analysis
  • Keyword Research and Content Optimization
  • Search Engine Optimization (SEO)
  • Answer Engine Optimization (AEO)

EDUCATION

Bachelor's Degree in Marketing and International Business

Central American Technological University

LICENSES & CERTIFICATIONS

  • Fundamentals of Digital Marketing | Google Digital Garage 
  • Create a Business Marketing Brand Kit Using Canva | Coursera
  • Google Data Analytics Professional Certificate | Coursera
  • Social Media Marketing Certification | HubSpot Academy
  • Email Marketing Certification | HubSpot Academy
  • Introduction to Claude Cowork | Claude Academy
  • Building Effective Human-Agent Teams (beta) | Claude Academy

ASSESSMENTS

CORE SKILL English Aptitude DigitalMarketingAnalysis 0 100

PERSONALITY

ENTJ-A

Extraverted Introverted Intuitive Observant Thinking Feeling Judging Prospecting

People with ENTJ as a personality type are natural leaders. They are charismatic and confident, driving teams toward common goals with strategic thinking and discipline.

PROFESSIONAL SUMMARY

Data-driven digital marketing professional with experience in SEO, Answer Engine Optimization (AEO), and performance analysis across social media and web content. She uses Google Analytics and Google Search Console to track performance, identify trends, and turn insights into strategies that increase organic visibility and audience engagement. Backed by a Google Data Analytics Professional Certificate, she combines analytical thinking with a solid understanding of digital marketing to support measurable, informed business decisions.

PROFESSIONAL EXPERIENCE

Marketing Assistant

Experenta | San Pedro Sula, Honduras | April 2026 - July 2026

  • Increased organic social media reach by 399% by planning, creating, and optimizing content based on audience engagement and performance results.
  • Conducted keyword research and coordinated with cross-functional teams on Answer Engine Optimization (AEO) projects to improve content visibility and search performance.
  • Managed social media content for two client accounts across multiple platforms, adapting content to each account's audience and campaign priorities.
  • Created and scheduled more than 20 monthly content pieces per account, including posts, stories, reels, and promotional graphics, while keeping publishing consistent and on deadline.
  • Produced and edited short-form videos to support campaigns and strengthen brand presence.
  • Managed project requirements across multiple accounts and consistently met established deadlines.

Social Media Marketing Assistant

Inversiones G y G | San Pedro Sula, Honduras | Oct 2023 - Dec 2025

  • Monitored audience engagement across platforms and used the results to refine content and improve performance.
  • Planned and scheduled content aligned with marketing campaigns, keeping messaging consistent across multiple platforms.
  • Managed social media content across multiple platforms, creating posts, stories, reels, and promotional graphics in Canva.

Collections Representative

KM2 Solutions | San Pedro Sula, Honduras | Jan 2020 - Dec 2022

  • Managed high volumes of inbound and outbound customer communications, resolving account inquiries accurately and professionally.
  • Negotiated payment solutions with customers while following established procedures and documenting each interaction.
  • Consistently met quality and performance metrics, showing attention to detail and reliability in a target-driven environment.

PROJECTS

Elira: E-commerce Website | September 2026

  • Developed an e-commerce website for a multi-brand women's fashion retailer targeting women aged 20-40, planning the site around the needs of its target customers.
  • Analyzed customer shopping behavior to structure the product catalog and site navigation into categories and subcategories, streamlining product discovery and supporting an easier path to purchase.
  • Planned and created an editorial blog section built around keyword-focused content to improve organic search visibility and attract the target audience.
  • Applied a consistent visual style across the website interface to create a cohesive shopping experience.

Pizza Hut: Interactive Landing Page | January 2026

  • Analyzed campaign objectives and brand guidelines to design an interactive landing page prototype in Figma for a concept Pizza Hut campaign.
  • Mapped user flows and clickable interactions that simulate menu browsing and guide users toward a call to action.
  • Structured the page layout and content around the campaign message to keep the design consistent and conversion-focused.