Sissi C

PROFESSIONAL EXPERIENCE

PR Account Associate

Relay Human Cloud | San Pedro Sula, Honduras | May 2026 – Present

• Monitored daily media coverage for multiple client accounts and their competitors, identifying relevant mentions and flagging potential PR opportunities to the account teams.
• Built, configured, and maintained media monitoring dashboards in Meltwater, developing and refining Boolean searches and filtering results to keep coverage accurate and relevant.
• Prepared coverage summaries, media monitoring reports, competitor analyses, and Share of Voice reports to give clients clear visibility into brand performance and market positioning.
• Created and maintained targeted media lists, researching journalists, publications, podcasts, and broadcast contacts to support client media relations efforts.
• Researched and identified relevant influencers and key opinion leaders (KOLs), evaluating creator profiles with Klear and coordinating outreach and communications for client events.
• Monitored journalist requests on Qwoted and identified opportunities for client spokespeople to contribute to thought leadership and media coverage.
• Conducted competitive intelligence and strategic research on competitors, industry trends, awards, conferences, speaking opportunities, funding announcements, and prospective clients.
• Managed incoming requests across multiple client accounts, updating Asana tasks, organizing client documentation, and coordinating deliverables to keep projects on schedule.

Marketing & Sales Operations Manager

Tamarron Services | San Pedro Sula, Honduras l Jan 2021 - Jan 2026

• Led B2C digital marketing and customer acquisition strategies targeting U.S. homeowners, driving qualified lead generation and revenue growth.
• Planned, launched, and optimized paid advertising campaigns across Meta Ads and Google Ads, managing monthly budgets of approximately $2,000.
• Developed and executed multi-channel lead generation strategies across social media, search, and email marketing to support the sales pipeline.
• Managed the full lead lifecycle in Salesforce CRM, including tracking, qualification, follow-ups, and pipeline organization.
• Communicated directly with prospects and clients through outreach and follow-ups, improving conversion rates and customer engagement.
• Executed email marketing campaigns and automated customer journeys using Marketing Cloud and Mailchimp.
• Created and scheduled social media content using Sprout Social and Meta Business Suite to enhance brand awareness and lead generation.
• Analyzed campaign performance, lead quality, and KPIs to optimize marketing initiatives continuously.
• Collaborated cross-functionally with sales and operations teams to align marketing strategies with business and revenue objectives.

Marketing Analyst

Experenta | San Pedro Sula, Honduras l Jan 2021 - Apr 2024

• Supported the planning and execution of B2B digital marketing strategies, focusing on lead generation and conversion-driven campaigns.
• Assisted in managing and optimizing paid media campaigns on Meta Ads and Google Ads, tracking performance through KPIs and dashboards.
• Maintained and updated Salesforce CRM to support lead tracking and sales team coordination.
• Managed social media scheduling and monitoring using Sprout Social, ensuring consistent brand messaging across platforms.
• Coordinated promotional and corporate events in collaboration with internal teams and external partners.
• Conducted market research and competitor analysis to identify trends, insights, and growth opportunities.